With the Salesforce acquisition of ExactTarget in 2013, and subsequently Pardot, we have been anticipating exciting growth for Salesforce in the area of marketing automation. In Summer ’15 we’re going to see an exciting new feature released called “Salesforce Engage”. This new feature is an extension of Pardot’s marketing automation solution integrated directly into Salesforce. In today’s blog we’ll explore some of these cool new features that make Salesforce Engage an exciting tool for sales reps on the go.
First of all, what is Salesforce Engage? Great question. Well, Salesforce Engage is a solution that allows marketing and sales to work together to deliver a consistent message at the right time to prospects through Salesforce thereby increasing their company’s selling power. Having this solution within Salesforce, (integrated into the main tool that sales reps use to connect with their prospects) provides your sales team with a wide range of powerful tools to engage contacts, nurture prospects, and measure progress.