Author: David Schild
-
AIforce Has My Attention. That Doesn’t Mean I’m Sold Yet.
I’ve been working with Salesforce for about 20 years. That’s a long time to spend with any technology. I remember when the big story was simply that CRM was moving to the cloud. Since then I’ve worked through S Controls, Visualforce, Apex, Lightning, Communities, Flow, Data Cloud and now Agentforce. I’ve also sat through a…
-
Stop Thinking of Salesforce as a CRM
Somebody on r/salesforce asked a question this week that sounds simple and is not: what do you actually call Salesforce now? A CRM? A platform? Something else? The thread turned into a real debate, and the people arguing “it stopped being a CRM years ago” had the better of it. Salesforce still puts “#1 CRM”…
-
Claudeforce: Why This Matters Beyond the AI Hype
Claudeforce is about more than adding Claude to CRM. It points to Salesforce becoming the trusted business context behind AI driven work.
-
Salesforce Headless 360: What It Means and How to Set It Up
Salesforce Headless 360 lets AI agents use your data, automation, and business rules beyond the Lightning UI. Here’s what changed and how to set it up safely.
-
Agentforce Flex Credits: The Cost Conversation You Need Before Go-Live
Agentforce actions may cost only cents, but a single request can trigger several actions and prompts. Here is a practical way to estimate, monitor and control the real cost before go-live.
-
The Real Salesforce Tools Consultants Actually Use
Let’s be honest—there’s a difference between the tools Salesforce wants you to use and the tools that actually save you hours every week. This list is what real consultants depend on.
-
Salesforce Dynamic Forms — Show Only What Users Need on Record Pages
If you’ve ever maintained Salesforce page layouts, you know the pain. A user from the Sales team needs to see Opp Amount and Close Date. The VP needs those plus Pipeline Score, Risk Rating, and Forecasting Category. Meanwhile, the BDR only needs Account Name and Next Step. So you end up with five profile-specific page…
-
Salesforce Approval Processes — Stop Chasing Emails, Start Automating Decisions
You know the drill. A sales rep closes a deal at 30% discount. Legal needs to sign off. The approval request lands in someone’s inbox. They’re in back-to-back meetings. Three days later, the quote is stale, the customer is frustrated, and someone’s chasing the approver in Slack. This is the reality for most Salesforce orgs…
-
Google Gemini 3 Pro Is Here — What It Actually Means for CRM Consultants
Google quietly dropped Gemini 3 Pro this week. Their biggest model release of the year. If you blinked, you might have missed why it matters. Let me save you the marketing spin. What’s different this time The headline features are real-time video understanding — the model watches your screen or camera feed as you use…
-
Salesforce Quick Actions — Global Actions vs. Publisher Actions (Which One Should You Use?)
Learn the difference between Salesforce Global Actions, Object-Specific Actions, and Publisher Actions — with real use cases, step-by-step setup, permission gotchas, and a decision framework.
